Privacy policy

This Privacy Policy explains how Mile One Baby collects, uses, stores, and shares personal information when individuals visit our website, purchase a product, contact us, subscribe to marketing communications, submit a review, track an order, or register a product for safety purposes.

1. Data Controller

The data controller is:

Titouan Visdeloup, Entrepreneur Individuel
Trading as: Mile One Baby
SIREN: 104 336 813
13 rue Léon Gaumont
83120 Sainte-Maxime
France

Email: contactmile1baby@gmail.com

2. Personal Information We Collect

Depending on how an individual interacts with Mile One Baby, we may collect:

Identity information

• first and last name;
• billing and shipping address;
• email address;
• telephone number;
• customer or order identifiers.

Order information

• products purchased;
• selected color or configuration;
• purchase date;
• order amount;
• delivery status;
• returns, refunds, exchanges, and warranty history.

Payment information

Payments are processed through payment providers such as Shopify Payments, Shop Pay, or PayPal.

Mile One Baby does not normally receive or store complete payment-card numbers. Payment providers may provide limited transaction information, such as payment status, card type, or the final digits of the payment method.

Device and usage information

• IP address;
• browser type;
• device type;
• operating system;
• approximate location;
• pages viewed;
• referral source;
• interactions with the website;
• cart and checkout activity;
• cookie and consent preferences.

Communications

• emails and support requests;
• return and warranty communications;
• photographs or videos sent to customer support;
• feedback, surveys, and reviews.

Product registration information

• purchaser or owner name;
• contact details;
• product model;
• serial, batch, or date code;
• purchase date;
• retailer information.

Product registration information used for safety and recall purposes is not automatically used for marketing.

3. How We Collect Information

We collect information:

• directly from customers;
• automatically through the website and cookies;
• from payment providers;
• from delivery and fulfillment providers;
• from customer-service, review, cart, and tracking applications;
• from advertising and analytics providers;
• from fraud-prevention and security providers;
• when legally permitted, from public or commercial sources.

4. How We Use Personal Information

We use information to:

• process payments and orders;
• deliver products;
• provide order tracking;
• communicate about orders;
• process cancellations, returns, and refunds;
• handle warranty and safety claims;
• prevent fraud and abuse;
• provide customer support;
• improve products and the website;
• operate the shopping cart and checkout;
• measure website and advertising performance;
• send marketing communications with consent where required;
• display and manage customer reviews;
• comply with accounting, tax, legal, product-safety, and recall obligations;
• establish, exercise, or defend legal claims.

5. Legal Bases

Where European data-protection law applies, we rely on one or more of the following legal bases:

• performance of a contract;
• compliance with a legal obligation;
• legitimate interests, such as fraud prevention, customer support, security, and business improvement;
• consent, particularly for certain cookies, analytics, advertising, and electronic marketing;
• establishment, exercise, or defense of legal claims.

A customer may withdraw consent at any time without affecting processing that took place before withdrawal.

6. Marketing

Customers may subscribe to receive news, offers, product information, and abandoned-cart communications where legally permitted.

Every marketing email will contain an unsubscribe method.

Unsubscribing from marketing does not prevent transactional communications relating to:

• an order;
• delivery;
• a return;
• a refund;
• a warranty claim;
• a safety notice;
• a recall.

7. Product Safety Registration

Information submitted for product registration, recall communication, or another safety purpose will be used for safety administration.

It will not be added to general marketing lists unless the individual provides separate consent.

Product registration is not required to receive the standard three-year warranty.

8. Sharing Personal Information

We may share information with service providers that help operate the business, including:

• Shopify and Shopify Payments;
• Shop Pay;
• PayPal;
• warehouses and fulfillment providers;
• delivery carriers;
• Google advertising and analytics services;
• Trustpilot or another review platform;
• UpCart or another shopping-cart provider;
• WheelTrack or another order-tracking provider;
• email and marketing providers;
• security and fraud-prevention providers;
• accountants, insurers, attorneys, and professional advisers;
• government, regulatory, customs, tax, or law-enforcement authorities when legally required.

These providers receive only the information reasonably needed for their services and are subject to applicable contractual and legal obligations.

9. Advertising

We may use advertising services to:

• measure advertising performance;
• understand whether an advertisement resulted in a purchase;
• show relevant advertisements;
• build or measure advertising audiences.

We do not sell personal information for money.

Certain advertising activities may be considered “sharing” or targeted advertising under some privacy laws. Where applicable, customers may use our cookie-preference tool or contact us to exercise an available opt-out right.

10. Cookies

We use cookies and similar technologies for:

• website operation;
• shopping-cart functionality;
• checkout and payment security;
• remembering preferences;
• analytics;
• advertising;
• fraud prevention;
• order tracking.

More information is available in our Cookie Policy.

Where consent is required, non-essential cookies will not be activated unless the visitor gives consent.

11. International Data Transfers

Mile One Baby is operated from France and sells to customers in the United States.

Service providers may process information in:

• France;
• the European Economic Area;
• the United States;
• Canada;
• Ireland;
• other countries where service providers operate.

Where required, we use appropriate safeguards for international transfers, such as contractual protections or legally recognized transfer mechanisms.

12. Data Retention

We retain information only for as long as reasonably necessary.

Typical periods include:

• transaction, invoice, and accounting information: up to 10 years;
• order and warranty information: for the warranty period and any additional period needed for legal claims;
• marketing information: until consent is withdrawn or, where applicable, for up to three years following the last meaningful customer interaction;
• support records: for the time needed to resolve the request and manage potential disputes;
• product registration and safety records: for the period required for product-safety and recall obligations;
• cookie-consent records: for the period required to demonstrate the visitor’s choice.

Information may be retained longer when required by law, a safety obligation, a dispute, a chargeback, fraud prevention, or another legitimate reason.

13. Privacy Rights

Depending on the applicable law and location, individuals may have the right to:

• request access to personal information;
• request correction;
• request deletion;
• restrict certain processing;
• object to certain processing;
• withdraw consent;
• request data portability;
• opt out of certain advertising uses;
• lodge a complaint with a data-protection authority;
• receive equal service when exercising a privacy right.

Requests may be sent to:

contactmile1baby@gmail.com

We may request reasonable information to verify the requester’s identity.

14. California Residents

California residents may have additional rights under applicable California privacy laws.

These may include rights to request information about:

• categories of personal information collected;
• sources of the information;
• purposes of processing;
• categories of recipients;
• specific pieces of personal information.

Additional rights apply only when the relevant law applies to Mile One Baby and the particular processing activity.

We will not unlawfully discriminate against an individual for exercising an applicable privacy right.

15. Children’s Privacy

Our website is intended for adults purchasing products for children.

We do not knowingly collect personal information directly from children under 13.

If a parent or guardian believes that a child has submitted personal information, they may contact us to request review and deletion.

16. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No online transmission or storage system can be guaranteed to be completely secure.

Customers should not send complete card numbers, passwords, or other highly sensitive financial information by email.

17. Third-Party Websites

Our website may contain links to third-party websites.

Mile One Baby is not responsible for the privacy practices of an independent third party. Visitors should review the privacy policy of the relevant service.

18. Policy Changes

We may update this Privacy Policy when:

• our services change;
• applications or providers change;
• legal requirements change;
• the business entity changes.

The updated version will display a revised “Last Updated” date.

19. Complaints

Individuals may first contact Mile One Baby so that we can try to resolve the concern.

Where applicable, individuals may also lodge a complaint with the French data-protection authority, the CNIL, or another competent privacy regulator.

20. Contact

Mile One Baby
Operated by Titouan Visdeloup, Entrepreneur Individuel
SIREN: 104 336 813
13 rue Léon Gaumont
83120 Sainte-Maxime
France

Email: contactmile1baby@gmail.com